In the marketing arena, the influencer industry is all the rage. This is a marketing channel for companies to connect with consumers and be part of a conversation which will hopefully result in sales or brand lift. The problem is that the channel is complex and a variety of staff, processes and vendors are required to make an impact at scale. Read more.
Click to read: Please check out my latest post on Medium: https://medium.com/@jimmyhutcheson/will-influencer-marketing-translate-into-sales-for-businesses-ada8f38ec1dc