“Determining how to build an audience is part art, part science.”
With a multitude of technology vendors and services that now exist, a clear path is needed to optimize resources and investment. Audience development is the method by which users discover your offering.
After spending close to a decade in user acquisition, Jimmy Hutcheson has applied these skills to helping other companies. Verification tools, measurement firms and more all play a critical role in managing an audience development strategy.
Hutcheson served on the Advisory Board of one of the first content recommendation companies, nRelate, which helped users discover content on the web. NRelate was acquired by IAC (NASDAQ: IAC).